Driving Performance. Delivering Growth.
I help Kenyan startups and small businesses scale profitably through growth & performance marketing.
I believe businesses make better marketing decisions when they understand what’s happening between the first customer interaction and the final purchase. That’s why I’m interested in the entire growth system not just advertising.
About Me
Hi, I’m Teresia Chege a growth & performance marketing strategist, I’m interested in one question:
Why do some businesses keep growing while others struggle even after spending more on marketing?
That question has led me to study performance marketing, customer behaviour, analytics, experimentation and AI.
The more I learn, the more I realise that growth rarely depends on one campaign.
It usually comes from understanding customers, measuring the right things and improving small parts of the customer journey over time.
Today I’m building practical projects that help me understand how modern growth systems work from paid acquisition and analytics to conversion optimisation and automation. I enjoy documenting what I learn because good marketing decisions should be based on evidence rather than assumptions.
My Approach
- Clear strategy before spending
- Strong tracking and measurement
- Continuous testing and improvement
- Focus on results that matter (CAC, ROAS, revenue)
My Mission
Helping businesses scale profitably through smart, measurable marketing strategies driven by results.
What I Do
Understanding how businesses attract new customers and identifying where opportunities for improvement exist.
Planning, launching and improving paid acquisition campaigns on Google, Meta and TikTok.
Building reliable measurement using GA4, Google Tag Manager and dashboards.
Testing ideas instead of relying on assumptions. I believe everything should be measurable.
Exploring how AI can improve research, marketing operations and customer acquisition.
Connecting strategy, marketing, analytics and optimisation into one measurable process.
What clients say
Teresia’s strategies boosted our sales by 40% within three months of impressive results.
James Kimani
Electronic Sales
Maggy Mwendo
Entrepreneur
Let's Work Together
Ready to boost your startup’s growth? Reach out and let us make it happen together.
Get in Touch
I’m always interested in talking with founders, marketers and people building interesting businesses.
If you’d like to discuss growth, marketing or one of my projects, feel free to reach out.